• Delivered 15+ product features end-to-end, collaborating with 3+ engineering teams, Marketing, Sales, and Design. • Built a complete AI Content Moderation product from scratch (architecture, models, UX, user journeys). • Created AI mockups, prototypes, and Figma wireframes to accelerate workflow and kickoffs. • Designed and deployed AI-powered chatbots for internal employee support and external customer communication. • Led development of internal platforms: Employee Portal, ATS, Project Management Tool and across streaming products (Live Streaming, Playout, OTT workflows). • Supported Sales in client calls, requirement discovery, demos, and custom implementations. • Contributed to product improvements that resulted in a 27% increase in sales and a 21% boost in customer retention

Led development of 7 AI-based features from ideation to production, managing cross-functional teams and collaborating with the CEO for timely delivery. Created roadmaps, GTM strategies, PRDs, and wireframes, integrating with 3 partner businesses and driving product promotion with marketing teams and agencies. Conducted user research and A/B testing to improve the product, increasing customer base by 35% and retention by 48%. Managed customer onboarding, ensured smooth user experience, and handled project management tasks to prioritize and deliver features on time.

Led digital marketing campaigns, managing website design, sales funnels, and Meta/Instagram ads to boost brand visibility. Oversaw e-commerce platform development, including wireframing, design, and feature testing, enhancing user experience and sales. Directed a team of 10+ professionals, managing product development, client communication, strategy, and recruitment to drive product launches and marketplace growth.

Enhanced UI/UX by collaborating with the design team, creating user stories, and defining specifications for cross-functional alignment. Managed social media content strategy, developing engaging posts, scheduling, analyzing performance metrics for optimization, and contributing to GTM strategies to drive user engagement and growth.

Assisted in the creation of wireframes and prototypes for various digital products, contributed to user research and testing.

Contributed to developing a Flutter-based web app for the School of Computer Science Engineering Technology, enhancing UI/UX, implementing advanced features, and ensuring seamless integration and performance.